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MARKETING CONSULTANTS

Archive for April 2013

Marketer’s Crash Course in Visual Content Creation

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“Today, we communicate visually.  As a small business, you don’t always have the time or money to hire someone to create all of your visuals.  Downloading this free crash course in visual content creation from Hubspot will be a big help.  And you’ll also get a collection of Powerpoint templates to help you design Facebook, Google +, LinkedIn,  Twitter and YouTube headers.

Marketers have to start pretending they have 3 seconds or less to catch someone’s eye if they want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers.

In today’s real-time world, marketers can’t be waiting around for resources to appear from thin air to get content created. Although designers definitely know design best, perhaps it’s time for you and your marketing team to take visual content creation into your own hands.”

This guide can be a great time saver and can be downloaded here.

7 Simple Social Media Concepts

I wish I’d been there to see this social media presentation in person.  Even without the speaker notes, the message is clear.  If you want to win and be likeable in social marketing, be your authentic self, listen and respect your audience and engage your fans.

The Small Business Marketing Evolution

The Small Business Marketing Evolution

Small business marketing has gone been put to the test.  There’s less staff, less resources and less time to market and sell their goods and services.  And, at the same time marketing is changing dramatically.  The options available to small and mid-sized businesses is astounding.  Making the best choices for your business is a challenge.

[Jim Cavale, COO of Iron Tribe Fitness] You could easily liken small business marketing and digital marketing today to an old quote from Samuel Clemons (Mark Twain) about the weather in New England: “If you don’t like the weather in New England, wait a few minutes.” And it will […]

5 Lessons from JC Penney’s Marketing Strategy

5 Lessons from JC Penney’s Marketing Strategy

Why should we ever be able to learn anything from JC Penney?  After all, their sales fell 20% in a single quarter and their CFO literally dumped 10 million shares into the market.   I think that Penney’s marketing strategy followed top level market trends and failed to follow their customers.  They forgot rule #1 of marketing.  Customer is king.

In Kentucky we have a saying that sometimes a person is “too big for their britches,” and I think the same can be said for businesses as well. As one of the oldest clothing brands in the U.S. (over a century), it’s a shame that JC Penney has been experiencing recent hardships. […]

Thank You Leadership

Thank You Leadership

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Good managers say thank you.  Great leaders figure out how to create teams who are consistently worthy of  praise and appreciation.

We all know that a simple thank you has amazingly powerful impact. So easy… yet so often overlooked. I suppose that’s why Harvard Business Review chose to write an article to emphasize the critical importance of recognition and praise.

I think we should take it one step further. Why don’t we manage, train, and lead our employees to that land of the heartfelt thank you. Our leadership objective should be to educate, mold and transform people into people who earn the blue ribbon, the pat on the back and / or the public accolade.

Most people come to work every day aiming to do a good job (even if my one bad boss didn’t believe that). And most people—and, as a result, most organizations—actually do pretty well. What should they get in return? Cosmetics entrepreneur Mary Kay Ash put it this way: “There are two things people want more than sex and money: recognition and praise.”

Now, I’m not Pollyannaish. My colleagues can vouch for my toughness. But what’s wrong with recognizing a job well done? Why not say thank you more often—and mean it?

via The Two Most Important Words – Harvard Business Review.

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What Are People Saying?

Working with Susan was an absolute pleasure. She is an astute marketer who had an unerring sense of her brand’s DNA and worked with us to ensure that the programs we created and executed together delivered against our common goals and objectives. As a brand steward and marketing partner she was about the best I have worked with.

-B. GinsbergRainmaker/ Director/ Growth CatalystEmanate

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