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MARKETING CONSULTANTS

Archive for August 2013

What Does Your Logo Say About Your Business?

What Does Your Logo Say About Your Business?

 

logo design

Your logo is often the first impression you make on potential customers.  Goldman Sachs logo just doesn’t work in the lavender chalkboard font so popular today.  And, the Disney in neo-modern, neon green lacks the playful, approachable persona of the true Disney logo.

Make sure your logo represents the true essence of your organization.  Here are a few guidelines.

What Does Your Logo Say About Your Business? 

Do You Need Big Agencies to Digest Big Data?

Do You Need Big Agencies to Digest Big Data?

big data ad agenciesDo you need big ad agencies to digest big data?  NO!

Bob Hoffman’s (aka The Ad Contrarian) recent take on the never-ending discussions of ‘big data’ in advertising is that “… the important data about consumer behavior comes primarily from 1) the brand, and 2) media and media research companies…The idea that the agency will now be the collector and keeper of data and the go-to developer of media technology seems highly unlikely. ”  

In fact, the unanswered question is whether or not big ad agencies have the technology, insight and will to evaluate ‘big data’ and apply their learning to the advantage of the client.  The short answer is (again) NO!

According to Hoffman, “The ad industry has decided to play the other guy’s game. They are now competing in an arena in which they have distinct disadvantages. They are not as good at data or technology as their competitors. They are quietly abandoning creativity, although it is still the one and only thing that clients can’t get somewhere else.”

Check out the full article in The Ad Contrarian.

 

What Are People Saying?

We hired Susan to work on one small project, but ended up retaining her to help us create a new strategic plan.   And when our Marketing Director had to take some leave, Susan took the lead on our projects.  It’s definitely helped to push our small business forward and is a partnership we hope to continue.  Thanks

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How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.