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MARKETING CONSULTANTS

Archive for December 2013

Year End Marketing Checklist

Year End Marketing Checklist

The end of the year is fast-approaching. That should be a trigger to evaluate last year’s performance and begin (or finish) work on next year’s business and marketing plan. Getting to the heart of what worked and what didn’t is critical. Don’t leave it to a gut reaction of ‘last year was a good year’. Get to the details.

Heidi Cohen’s (www.HeidiCohen.com) marketing checklist for small business should help you do just that. Review the performance and trends in 7 criteria should give you a great summary of 2013 and provide a good foundation for 2014 planning.

  1. Revenues 
  2. Profit Margins
  3. Promotions
  4. Products
  5. Customer Base
  6. Expenses
  7. CompetitionStrategy

What Are People Saying?

We recently engaged Susan to help with a new product line launch.  Her strategic approach to the project, combined with her project management skills, led us to a great launch.  We would certainly not have been as successful (or as profitable) with this new product line without Susan’s help.

C.E. Accessories Company

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.