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MARKETING CONSULTANTS

4 Easy Steps to Unlock Marketing Success

4 Easy Steps to Unlock Marketing Success

Winning marketingDoes your website really work for you?  Or is your site buried like an undiscovered treasure at the bottom of the Long Island Sound?   Or is it a tangled mess of seaweed and garbage that’s floating aimlessly in Jones Beach?  Let’s face it.  Websites are easy.  After all, you can create a (free) website in mere minutes.  But, if you haven’t figured out how to make your website work for you, it’s probably a sinkhole filled with your precious time and money.

  1. Having a website is OK.
  2. Having a great website is good.
  3. Having a great website that gets seen is better.
  4. Having a great website that gets seen by the right people is great.
  5. Having a great website that engages increasing numbers of the right people is extraordinary.

According to deep technical, big data analysis there are a gazillion websites.  Most don’t get read.   Many  are seen only by a small group of random people you can fit on that tiny elevator at the back of Macy’s.  Only a few have a big, juicy group of the right people interacting with the site and the organization.

Strategic Marketing PlanHow do you get from OK to extraordinary? Two words – strategic planning.   It’s not only the key to making websites work …  it can unlock  marketing and sales successes throughout your business.

Since the mere utterance of  ‘strategic planning’ seems to make people run,  let’s just focus on the Think…Plan…Do…Review  cycle.   Easy.

THINK – What are your insights on trends and activity in the market, your company, your customers and your competition?  What’s worked in the (recent) past and what hasn’t?  Don’t just look at your closely defined market.  Check out similar industries to see if reading between the lines might shed some light on your challenges.

PLAN – What are your key (measurable) objectives?  What is your strategy on differentiating and communicating your organization’s character and capabilities?  What are the steps you’re going to take to take you from where you are now and where you want to be? Who’s going to do What?  When will it be done?  How much are they going to do it and how much will be spent? Remember to write down your plan.  It’s doesn’t have to be a 42 page document with supporting charts and graphs that you print and distribute (but that’d be great).  You can write it with crayons on a big piece of drawing paper.  Keep a digital copy online or on your desktop.  Just be sure to write it down and save it.

DO – Go out and execute the heck out of your plan.  Plans are meaningless if you’re not going to commit the time, energy, resources and money needed to activate them.

REVIEW – Remember that plan you saved?  Go back to it weekly or monthly and make sure you’re doing what you need to do… and evaluate the impact the plan is having on your business.

 Creating marketing is easy.  Creating marketing that works requires some thought, work and (dare I say) planning.  It can be a great opportunity to create some impact and see your business grow.

 

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I have had the pleasure of working for Susan on several assignments. One of her main strengths is her creativity and the unique talent to provide proper direction and vision to her vendors when contemplating a new project.   Although not necessary, she always found the time to pass along praise to our workforce when we went the extra mile. A true rarity these days.

Doug Robertson

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.