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MARKETING CONSULTANTS

5 Lessons from JC Penney’s Marketing Strategy

5 Lessons from JC Penney’s Marketing Strategy

Why should we ever be able to learn anything from JC Penney?  After all, their sales fell 20% in a single quarter and their CFO literally dumped 10 million shares into the market.   I think that Penney’s marketing strategy followed top level market trends and failed to follow their customers.  They forgot rule #1 of marketing.  Customer is king.

In Kentucky we have a saying that sometimes a person is “too big for their britches,” and I think the same can be said for businesses as well. As one of the oldest clothing brands in the U.S. (over a century), it’s a shame that JC Penney has been experiencing recent hardships. […]

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