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MARKETING CONSULTANTS

5 Ways Your Brand Is Like a Virus

5 Ways Your Brand Is Like a Virus

brand virus

Your brand is like a super-virus.

  1. It exists whether you want it to or not.
  2. It evolves with every interaction you have with the world.
  3. It can spread like wildfire.
  4. You can’t change it’s status with meaningless words.
  5. Once it’s embedded, it’s tough to get rid of.

 

When I mention BP, what do you think about?  Their brand story has been narrated by their actions, not their words.  Over time, over a long time, the image will change.

bp logo spill

 

Crafting a meaningful story that reflects the truth of your organization is the best revenge.  Your brand is a reflection of  your truth.  Create a story that’s based on truth and meaningful to your customers.  Then live that story every day.

 

If you need help creating a branding strategy for your business, we can help.  Market-Inc. is a marketing consultant focused on creating strategic plans – – and we can help you execute that plan if you like. 

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