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Are You A Customer Bully?

Are You A Customer Bully?

CUSTOMER MARKETINGAre you a customer bully?  Do you find yourself saying these less-than-flattering things about your customers?

  1. They’re stupid.
  2. They don’t know what they want.
  3. They just don’t listen.
  4. They don’t realize how good we are.

If so, then you are a customer bully.  Let’s face it.  The problem isn’t the customers.  The problem is YOU!

Customers are your life blood.  You need them.  And, to a great extent, they probably need you.  You have the power to turn the tables.

  1. If they don’t understand your product … Explain it to them.
  2. If they don’t know what they want, listen to them and show them how you can solve their problems.
  3. If they don’t listen, it’s probably because your messages are boring, confusing or just not “on point”.
  4. If they don’t realize how amazing you are, tell them.  And, make sure it’s convincing.

Let’s face it. When you slip out of your go-to-business Superman costume, you’re just another customer.  Would you want Iiiiiiito be treated the same way you treat your own customers?

It’s easy to just bemoan your customers’ stupidity rather than do something about it.  The hard part is figuring out how to transform your customers lack of information, knowledge and insight a competitive advantage for you.  It can be done.



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What Are People Saying?

I have had the pleasure of working for Susan on several assignments. One of her main strengths is her creativity and the unique talent to provide proper direction and vision to her vendors when contemplating a new project.   Although not necessary, she always found the time to pass along praise to our workforce when we went the extra mile. A true rarity these days.

Doug Robertson

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.