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Are You A Customer Bully?

Are You A Customer Bully?

CUSTOMER MARKETINGAre you a customer bully?  Do you find yourself saying these less-than-flattering things about your customers?

  1. They’re stupid.
  2. They don’t know what they want.
  3. They just don’t listen.
  4. They don’t realize how good we are.

If so, then you are a customer bully.  Let’s face it.  The problem isn’t the customers.  The problem is YOU!

Customers are your life blood.  You need them.  And, to a great extent, they probably need you.  You have the power to turn the tables.

  1. If they don’t understand your product … Explain it to them.
  2. If they don’t know what they want, listen to them and show them how you can solve their problems.
  3. If they don’t listen, it’s probably because your messages are boring, confusing or just not “on point”.
  4. If they don’t realize how amazing you are, tell them.  And, make sure it’s convincing.

Let’s face it. When you slip out of your go-to-business Superman costume, you’re just another customer.  Would you want Iiiiiiito be treated the same way you treat your own customers?

It’s easy to just bemoan your customers’ stupidity rather than do something about it.  The hard part is figuring out how to transform your customers lack of information, knowledge and insight a competitive advantage for you.  It can be done.



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What Are People Saying?

Outspent and with mediocre brand imagery scores, Susan developed a strategic plan that focused on influencers across a broad range of target audiences. This plan maximized the impact of the marketing dollars and resulted in increased brand awareness, retailer placement and sales revenue.

J. RutherfordVice President, Corporate CommunicationsFujifilm Holdings

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.