- 645F2A37953C2EC90FE4

Market !NC Blog

Inbound Marketing = Big Brain + Small Wallet

Inbound Marketing = Big Brain + Small Wallet

Brian Halligan, CEO of Hubspot believes the big brain, small wallet marketing that our digital, connected world is the only way to meaningfully market today.  Sure, you can use some traditional tools, but failing to seize the opportunity of inbound marketing is a serious mistake.  Listen to his comments of how well-suited inbound marketing is to small business.  Take a few minutes and listen through his presentation at Harvard Business School.  It’s well worth it.


12 Social Media Marketing Articles You Should Read

DozenEvery now and again I’ll be posting interesting, informational and (sometimes) important articles on Social Media Marketing.  Here are a few for you to read now.  Hopefully, like that dozen eggs, they’ll hatch into something great for you!


1. “5 Reasons To Rework Your Social Media Strategy” via Social Media Hat

If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.

2. “32 Hot Social Media Software Tools” via Razor Social

Did you know that there are well over 1,000 social media software tools to choose from to help you manage your social media presence?

Check out this list for tools that can make your content creation, sharing an monitoring easier.

 3. “6 Steps to Build a Social Listening Dashboard” via Social Media Examiner

Social media is not about broadcasting your message and ignoring the feedback.  It IS the feedback.  Listening to your social media is a great first step.

By using these scalable social listening tools, you can monitor your industry and social networks in as little as an hour a day. While each tool can work on its own, the real power comes when you integrate them.

 4. “Why Marketers Love Instagram & Pinterest” via Fast Company

Visual baby.  Visual.

With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram.  Marketers are now looking to create original visuals and videos to engage audiences, and there’s no question that marketers need to think about shifting their content strategy that way.

 5. “A Social Media Trip for Groups with Members” via Small Biz Survival

  6. “20 Important LinkedIn Groups for Business” via Small Biz Trends

 7. “The Complete Social Media Cover Photo Guide” via The Social Media Hat

 8. “20 Crowdsourced Twitter Tips for an All-Around Amazing Twitter Experience” via Buffer.com

… Twitter is a constantly evolving, constantly challenging place to experiment, enjoy, and discover, and we all have a unique approach to the way we get things done with our tweets and followers.

 9. “Social Media Marketing Benefit Tips” via Heidi Cohen

Nine clear benefits of social media marketing are listed along with 40 tips on how to achieve those benefits.  No one’s suggesting you use all the tips, but some of them are easy and can have a great impact on your biz.

 10. “Most Engaging Topics on Twitter & Facebook” via Marketing Profs

This is a roundup in itself.  Check out the top engaging videos online, media channels used by small businesses, a linkbaiting tactic for the social good and how to mute those Twitter addicts.

 11. “Rise to the Challenge and Reward of Reaching Senior Citizens on Social” via Sprout Social

Not only does this demographic have a higher net worth than its younger counterpart, but they’re also one of the fastest growing demographics on social networks. There are currently 39 million people aged 65 and older using Facebook, Twitter, and Skype, so why aren’t more marketers leveraging these connections?

 12. “How All the Cool Kids Are Using Social Media to Achieve Business Goals” via Marketing Profs

Every good social media plan starts by focusing on where you want to end up. Your goals dictate the objectives and detailed execution plans to achieve them. Most social plans still center on increasing brand awareness and building business. As it turns out, though, the cool kids are using social for much more.  Social is versatile, like a trusty Swiss army knife. It can serve your marketing and business development goals in many ways.

Does Your Business Flutter, Flitter or Fly?

Does Your Business Flutter, Flitter or Fly?


Flutter and you’ll spend a lot of energy – but not go anywhere.

Flitter and you might get somewhere – but is it where you want to go?

Fly and you’ll have the power to go where you want, when you want!

Without a business plan, chances are that you’re fluttering or flittering.  But you could be flying, perhaps even soaring, if you just took a bit of time.

Creating a plan isn’t that difficult.  And, the process of building that plan is just as important as the plan itself.  Once you get your ‘planning state of mind’ energized, it will help you discover insights into your business and market that you never before considered.


flut·ter \ verb \ˈflə-tər \

of a bird or insect : to move or flap the wings quickly without flying


flit·ter \ verb\ flitər

move quickly in an apparently random or purposeless manner


fly \ verb\ flī

move quickly through the air (under control)

How Can Management Style Kill Your Business?

How Can Management Style Kill Your Business?


Business killersThe way you approach decision making throughout the day can make you more – or less – productive. It doesn’t only impact your productivity, but odds are that it’s affecting your team. Whether you intend to or not, you’re setting the management style for your business.  There are 3 core management styles – reactive, responsive and proactive.

Reactive Management

Some people enjoy the frenzied energy that comes with reactive management. They’re the folks always talking about how busy they are. Rarely are they the folks talking about how productive they are.
Reactive managers only consider one stimulus – the actions or problems of others. At the end of the day, they’ll blame others (customers, employees, peers) for their lack of productivity.
Reactive managers don’t have perspective to figure out whether or not the situation is really a problem They just go with a knee-jerk reaction.
Focused only on “here and now”, clouds the view of competitors, customer needs, profitability, sales growth. Life for reactive management teams are like the movie “Groundhog Day”, they re-live the same things every day.
Being reactive isn’t all bad. Every now and again, you need to just react. But, when knee-jerk reactions take up the majority of your day, you have a problem. If you want to focus your business on the future and the path to greater success, then read on.


Responsive Management

Responsive managers are often termed firefighters. And, firefighters are good … to a degree. After all, they’re responding to a real problem.
While reactive managers, react without much thought, firefighters look to stop the damage.
Every business needs some fire fighters some of the time. But, if your business is consistently putting out fires, you have a problem. Figuring out the root of the problem is key to becoming the most pr

Proactive Management

Proactive managers are problem solvers who think about the impact of the problems and their solutions.
Think of these folks as “Smokey The Bear”. They figure out how to stop the fires (so the firefighters can get on to more productive work).
Proactive managers engage with other employees and customers. They have the vision to know there are pitfalls and opportunities ahead and combine it with the intelligence and insight to figure out how to best deal with it.

The choice is yours. If you’re happy living your frenzied Groundhog Day over and over, just keep on being reactive. On the other hand, if you want your business to be in a better position tomorrow, be proactive. Don’t just fight fires. Figure out how to prevent them.


The Future of Capitalism.

The Future of Capitalism.

marketing capitalismMcKinsey just posted a very interesting commentary from Unilever C.E.O. Paul Polman.   It’s definitely worth a read.

Capitalism has served us enormously well. Yet while it has helped to reduce global poverty and expand access to health care and education, it has come at an enormous cost: unsustainable levels of public and private debt, excessive consumerism, and, frankly, too many people who are left behind. Any system that prevents large numbers of people from fully participating or excludes them altogether will ultimately be rejected. And that’s what you see happening. People are asking, “What are we doing here? The amount of resources we currently use is 1.5 times the world’s resource capacity. Is that sustainable? A billion people still go to bed hungry. Is that sustainable? The richest 85 people have the same wealth as the bottom 3.5 billion. Is that sustainable?” Digitization and the Internet have given consumers enormous abilities to connect and aggregate their voices. Power is dispersed, but wealth is concentrated. Further development and population growth will put a lot more pressure on our planet.  Capitalism needs to evolve … (Read the rest of the article here)

What are you doing in your business and your personal life to re-think sustainability and the future of capitalism?


Paul Polman’s Speech on Sustainability



What Are People Saying?

Susan is an outstanding marketer: insightful, intuitive, creative and always grounded in business reality.  Susan is a natural at leading a marketing team: she has great strategic and creative judgment, and a clear eye for marketing and business objectives. Last but certainly not least, Susan is a pleasure to work with: she truly leads by example, and is equally a marketing thinker and doer!

M. BabejPartnerReason, Inc.

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.