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Archive for the Communications Category

Be OGLED … Not Just goOGLED

Be OGLED ... Not Just goOGLED

We Google everything. And, I’m sure one of your goals is to get more people to google your company. But, what comes next? Are they clicking on to their next search … or are they ogling you? An ogle is better than a Google!

ogle
[oh-guh l]

verb (used with object), ogled, ogling.
1. to look at amorously, flirtatiously, or impertinently.
2. to eye; look or stare at.

verb (used without object), ogled, ogling.
3. to look amorously, flirtatiously, or impertinently.
4. to look or stare.

noun
5. an amorous, flirtatious, or impertinent glance or stare.

People are judging you. Appearance does matter. First impressions are lasting.

So, why are you ignoring the first impression people get of your company. Logos can speak volumes. They can provide a quick first impression of your company, your professionalism and your commitment to your business. A logo can differentiate you from the competition, raise your image and better represent who you are.

What are you waiting for? Go ahead and create your logo. Just keep these great tips in mind. In the long run, you’ll go beyond the Google … and be be ogled. goOGLE

How to Design a Logo
How to Design a Logo

12 Social Media Marketing Articles You Should Read

DozenEvery now and again I’ll be posting interesting, informational and (sometimes) important articles on Social Media Marketing.  Here are a few for you to read now.  Hopefully, like that dozen eggs, they’ll hatch into something great for you!

 

1. “5 Reasons To Rework Your Social Media Strategy” via Social Media Hat

If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.


2. “32 Hot Social Media Software Tools” via Razor Social

Did you know that there are well over 1,000 social media software tools to choose from to help you manage your social media presence?

Check out this list for tools that can make your content creation, sharing an monitoring easier.


 3. “6 Steps to Build a Social Listening Dashboard” via Social Media Examiner

Social media is not about broadcasting your message and ignoring the feedback.  It IS the feedback.  Listening to your social media is a great first step.

By using these scalable social listening tools, you can monitor your industry and social networks in as little as an hour a day. While each tool can work on its own, the real power comes when you integrate them.


 4. “Why Marketers Love Instagram & Pinterest” via Fast Company

Visual baby.  Visual.

With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram.  Marketers are now looking to create original visuals and videos to engage audiences, and there’s no question that marketers need to think about shifting their content strategy that way.


 5. “A Social Media Trip for Groups with Members” via Small Biz Survival


  6. “20 Important LinkedIn Groups for Business” via Small Biz Trends


 7. “The Complete Social Media Cover Photo Guide” via The Social Media Hat


 8. “20 Crowdsourced Twitter Tips for an All-Around Amazing Twitter Experience” via Buffer.com

… Twitter is a constantly evolving, constantly challenging place to experiment, enjoy, and discover, and we all have a unique approach to the way we get things done with our tweets and followers.


 9. “Social Media Marketing Benefit Tips” via Heidi Cohen

Nine clear benefits of social media marketing are listed along with 40 tips on how to achieve those benefits.  No one’s suggesting you use all the tips, but some of them are easy and can have a great impact on your biz.


 10. “Most Engaging Topics on Twitter & Facebook” via Marketing Profs

This is a roundup in itself.  Check out the top engaging videos online, media channels used by small businesses, a linkbaiting tactic for the social good and how to mute those Twitter addicts.


 11. “Rise to the Challenge and Reward of Reaching Senior Citizens on Social” via Sprout Social

Not only does this demographic have a higher net worth than its younger counterpart, but they’re also one of the fastest growing demographics on social networks. There are currently 39 million people aged 65 and older using Facebook, Twitter, and Skype, so why aren’t more marketers leveraging these connections?


 12. “How All the Cool Kids Are Using Social Media to Achieve Business Goals” via Marketing Profs

Every good social media plan starts by focusing on where you want to end up. Your goals dictate the objectives and detailed execution plans to achieve them. Most social plans still center on increasing brand awareness and building business. As it turns out, though, the cool kids are using social for much more.  Social is versatile, like a trusty Swiss army knife. It can serve your marketing and business development goals in many ways.

Lessons Learned From Facebook!

Lessons Learned From Facebook!

Let’s learn our lesson from Facebook.  When one, large, powerful organization owns the media, they control the message.  First Facebook … then Net Neutrality.  The Internet Superhighway just became a toll road!

An article in Inc. Magazine recently announced that “An alarming report about a drop in engagement on Facebook sent marketers reeling.” (Read More)

Facebook Engagement

What Does Your Logo Say About Your Business?

What Does Your Logo Say About Your Business?

 

logo design

Your logo is often the first impression you make on potential customers.  Goldman Sachs logo just doesn’t work in the lavender chalkboard font so popular today.  And, the Disney in neo-modern, neon green lacks the playful, approachable persona of the true Disney logo.

Make sure your logo represents the true essence of your organization.  Here are a few guidelines.

What Does Your Logo Say About Your Business? 

Do You Need Big Agencies to Digest Big Data?

Do You Need Big Agencies to Digest Big Data?

big data ad agenciesDo you need big ad agencies to digest big data?  NO!

Bob Hoffman’s (aka The Ad Contrarian) recent take on the never-ending discussions of ‘big data’ in advertising is that “… the important data about consumer behavior comes primarily from 1) the brand, and 2) media and media research companies…The idea that the agency will now be the collector and keeper of data and the go-to developer of media technology seems highly unlikely. ”  

In fact, the unanswered question is whether or not big ad agencies have the technology, insight and will to evaluate ‘big data’ and apply their learning to the advantage of the client.  The short answer is (again) NO!

According to Hoffman, “The ad industry has decided to play the other guy’s game. They are now competing in an arena in which they have distinct disadvantages. They are not as good at data or technology as their competitors. They are quietly abandoning creativity, although it is still the one and only thing that clients can’t get somewhere else.”

Check out the full article in The Ad Contrarian.

 

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Susan is a marketing leader who understands the creativity required to insure enduring success. She is smart, innovative and committed to getting it right.

K. SharpeC.E.O.Sharpe Partners

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We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.