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MARKETING CONSULTANTS

Archive for the Online Marketing Category

10 Steps to Email Marketing Success

10 Steps to Email Marketing Success

Email marketing success is within your reach. It can be a cost-effective way to secure new business. Well, it’s only cost effective if you can reach a respectable return on your minimal investment. These tips walk you through a well thought out process that’ll help you optimize your R.O.I. and garner new business.

Email Marketing Success

SEO vs. Content Marketing. And the Winner is?

SEO vs. Content Marketing.  And the Winner is?

SEO vs. Content

Why do we always have to have one winner…one best in the pack…one thing to talk about?  Digital marketing vs. traditional marketing.  E-commerce vs. brick and mortar.  Sales vs. marketing.  SEO vs. content marketing.

Barry Feldman just wrote a great article about the insanity of debating who wins in the Content Marketing vs. SEO battle.  I’ll give away the ending.  You might be the potential loser and there are no winners.

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate – www.contentmarketinginstitute.com

 

 

 

 

16 Companies from “Boring” Industries Creating Remarkable Content

Remarkable Content Boring Industries

When we talk to companies about the practice of creating content to help attract new business, one of their number one concerns is that their products or services are not interesting enough to warrant blog posts, videos, ebooks, tweets or eye-catching photos.

To prove it’s possible to create exciting content despite being a seemingly boring company, we’ve compiled 16 examples of brands that are telling stories in ways that get people talking about their products — whether they’re selling cleaning supplies, vacuums, real estate, or other (sometimes) snore-worthy products.

In this collection, you’ll find examples of exciting content from industries such as File Storage, Real Estate and Insurance.

Download E-Book Here

Marketer’s Crash Course in Visual Content Creation

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“Today, we communicate visually.  As a small business, you don’t always have the time or money to hire someone to create all of your visuals.  Downloading this free crash course in visual content creation from Hubspot will be a big help.  And you’ll also get a collection of Powerpoint templates to help you design Facebook, Google +, LinkedIn,  Twitter and YouTube headers.

Marketers have to start pretending they have 3 seconds or less to catch someone’s eye if they want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers.

In today’s real-time world, marketers can’t be waiting around for resources to appear from thin air to get content created. Although designers definitely know design best, perhaps it’s time for you and your marketing team to take visual content creation into your own hands.”

This guide can be a great time saver and can be downloaded here.

What Are People Saying?

I have had the pleasure of working for Susan on several assignments. One of her main strengths is her creativity and the unique talent to provide proper direction and vision to her vendors when contemplating a new project.   Although not necessary, she always found the time to pass along praise to our workforce when we went the extra mile. A true rarity these days.

Doug Robertson

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.