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MARKETING CONSULTANTS

Archive for the Leadership Category

How Apple Transformed the Market by Listening to Oprah

How Apple Transformed the Market by Listening to Oprah

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They didn’t invent the MP-3 … but they defined the category.

They didn’t invent the laptop … but established (and sustained) a gold standard.

They didn’t invent the cell phone … but they redefined the market.

They didn’t invent the tablet computer … but they resurrected the category.

How did they do it?

They did just what Oprah always tells us to do. Dream a bigger dream for ourselves. And that’s just what Apple has always done. They dream a bigger dream for consumers than they would (or could) ever dream for themselves. It’s a lesson that all companies should learn.

Dig deep. Understand your market, competitors, consumers and resellers. Entrench yourself in what is… and aspire yourself with what could be. Think big and dream big for your company and your customers. Make it happen. Think small … get small. Think big … get big.

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We hired Susan to work on one small project, but ended up retaining her to help us create a new strategic plan.   And when our Marketing Director had to take some leave, Susan took the lead on our projects.  It’s definitely helped to push our small business forward and is a partnership we hope to continue.  Thanks

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