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MARKETING CONSULTANTS

Archive for the Leadership Category

How Apple Transformed the Market by Listening to Oprah

How Apple Transformed the Market by Listening to Oprah

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They didn’t invent the MP-3 … but they defined the category.

They didn’t invent the laptop … but established (and sustained) a gold standard.

They didn’t invent the cell phone … but they redefined the market.

They didn’t invent the tablet computer … but they resurrected the category.

How did they do it?

They did just what Oprah always tells us to do. Dream a bigger dream for ourselves. And that’s just what Apple has always done. They dream a bigger dream for consumers than they would (or could) ever dream for themselves. It’s a lesson that all companies should learn.

Dig deep. Understand your market, competitors, consumers and resellers. Entrench yourself in what is… and aspire yourself with what could be. Think big and dream big for your company and your customers. Make it happen. Think small … get small. Think big … get big.

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What Are People Saying?

Working with Susan was an absolute pleasure. She is an astute marketer who had an unerring sense of her brand’s DNA and worked with us to ensure that the programs we created and executed together delivered against our common goals and objectives. As a brand steward and marketing partner she was about the best I have worked with.

-B. GinsbergRainmaker/ Director/ Growth CatalystEmanate

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.