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MARKETING CONSULTANTS

Archive for the Uncategorized Category

A Short Film on the Death of Film…Starring Film

A Short Film on the Death of Film...Starring Film

I love photography.   And I love(d) film.  Until recently, you really couldn’t love one without the other.  Film forced you to take the time to think.  Each roll (or sheet) cost you time and money, so you took the time to think about things.  With digital, there’s no need to take the time to think.  Just keep on clicking and posting.

Before we all fall into the limited thought/ endless possibility of digital let’s hear a few last words from film. Kudos to Tyler Shields for creating this inspiration about the death of film… and thank you to The Phoblographer for a consistent flow of inspiration.

Marketer’s Crash Course in Visual Content Creation

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“Today, we communicate visually.  As a small business, you don’t always have the time or money to hire someone to create all of your visuals.  Downloading this free crash course in visual content creation from Hubspot will be a big help.  And you’ll also get a collection of Powerpoint templates to help you design Facebook, Google +, LinkedIn,  Twitter and YouTube headers.

Marketers have to start pretending they have 3 seconds or less to catch someone’s eye if they want to get an idea across. It’s as simple as this: if you can’t win your prospects’ attention, you can’t convert them into customers.

In today’s real-time world, marketers can’t be waiting around for resources to appear from thin air to get content created. Although designers definitely know design best, perhaps it’s time for you and your marketing team to take visual content creation into your own hands.”

This guide can be a great time saver and can be downloaded here.

The Small Business Marketing Evolution

The Small Business Marketing Evolution

Small business marketing has gone been put to the test.  There’s less staff, less resources and less time to market and sell their goods and services.  And, at the same time marketing is changing dramatically.  The options available to small and mid-sized businesses is astounding.  Making the best choices for your business is a challenge.

[Jim Cavale, COO of Iron Tribe Fitness] You could easily liken small business marketing and digital marketing today to an old quote from Samuel Clemons (Mark Twain) about the weather in New England: “If you don’t like the weather in New England, wait a few minutes.” And it will […]

5 Lessons from JC Penney’s Marketing Strategy

5 Lessons from JC Penney’s Marketing Strategy

Why should we ever be able to learn anything from JC Penney?  After all, their sales fell 20% in a single quarter and their CFO literally dumped 10 million shares into the market.   I think that Penney’s marketing strategy followed top level market trends and failed to follow their customers.  They forgot rule #1 of marketing.  Customer is king.

In Kentucky we have a saying that sometimes a person is “too big for their britches,” and I think the same can be said for businesses as well. As one of the oldest clothing brands in the U.S. (over a century), it’s a shame that JC Penney has been experiencing recent hardships. […]

What Are People Saying?

We hired Susan to work on one small project, but ended up retaining her to help us create a new strategic plan.   And when our Marketing Director had to take some leave, Susan took the lead on our projects.  It’s definitely helped to push our small business forward and is a partnership we hope to continue.  Thanks

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We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.