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MARKETING CONSULTANTS

Design for Design Sake: Fail

Design for Design Sake: Fail

Grafik BS Design

Design is a critical component of all <visual> marketing.  It can make or break logos, brands, websites, packaging, presentations  and … almost everything.  But when design goes overboard, who does it serve?  Possibly no one.

Use professional designers in your business whenever possible.  But, be sure follow these rules:

  1. Describe your brand (attitude, target customer)
  2. Desribe the message you want the designer to help you deliver
  3. Reject ideas that don’t support (1) or (2)

A designer’s perspective can bring  new, fresh look to your business.   It can clarify your brand image better than most other tools.  But,  don’t fall prey to falling love with a design that doesn’t work for your business, your brand or for you.

But design can go bad.

PSFK reports that “Graphic Designer Amy West has created a brilliantly refreshing new project titled Grafik BSThe work sees a completely made-up design studio with its own fake Behance page aimed at an audience with a shallow understanding of design….The studio’s ‘page’ displays posters with meaningless messages giving users the ability to comment on her phony designs thus portraying our modern obsession with trends and style whether they be good, or bad.”

Check out the article here. 

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Susan is an outstanding marketer: insightful, intuitive, creative and always grounded in business reality.  Susan is a natural at leading a marketing team: she has great strategic and creative judgment, and a clear eye for marketing and business objectives. Last but certainly not least, Susan is a pleasure to work with: she truly leads by example, and is equally a marketing thinker and doer!

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We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.