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MARKETING CONSULTANTS

Getting Stuff Done Isn’t Productive

Getting Stuff Done Isn't Productive

 

strategy gets the right stuff doneIs your goal to ‘get stuff done’ or is it to ‘get the right stuff done’?  At the end of the work day, do you look back on the last 8,10 or 12 hours and think about how much you got done?  But, did all of that work really matter?  If you focus more on getting the right stuff done, it will.  But, if you let every intrusion determine your day, you’re sunk!We’re all blasted from a thousand directions.  Emails darting at you right and left.  Twitter screeching.  Facebook frenzy.  Endless meetings.  Through it all, how do you make sure you’re being productive?

In a recent article on Relate IQ, this challenge is simplified.  “People get busy, the phone rings, and emails pile up. When this happens, you need to come back to your goals and let them guide you as you figure out how to move the ball forward. Everything else is secondary…..It’s a frequently cited workplace fact that every time you move from one activity to another—from writing an email to discussing a project in a meeting—it takes time to readjust to the task at hand. And while we tend to believe that we effectively multitask or seamlessly move from one activity to another, in general, we don’t. According to Gloria Mark, a professor of informatics at the University of California, Irvine, who studies digital distraction, once we get off track, it can take up to 23 minutes for us to return to the original task. If your workforce is heavily composed of Millenials, Duggan says, the problem may be worse. This generation, which spans birthdates from the early 1980s to the early 2000s, grew up with digital technology that has trained them to expect immediate feedback and a constantly connected existence.

The solution is a simple 3 step process.  First, set set a clear path to your goal(s), then stay on course and, finally, enable everyone to get the right stuff done.

Click here to view original web page at www.relateiq.com

 

Having a strategic plan helps you to focus, prioritize and collaborate in the most productive way possible.   It’ll shift the focus from getting stuff done to getting the right things done.  And, getting the right things done will, in turn, lead you to a higher level from which you can build your business even further.  Focus on just getting things done and you just might find yourself with an empty inbox and a business that’s in the same place that it was a year ago!

 

 

If you need help creating a strategic plan for your business, we can help.  Market-Inc. is a marketing consultant focused on creating strategic plans – – and we can help you execute that plan if you like. 

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