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Discover the Hidden Benefits of Employee Engagement

Discover the Hidden Benefits of Employee Engagement

employee engagementAre you looking for more customers, happier customers, bigger sales and juicier profits? If the answer is yes, then take a walk around your office and look at your employees. Are they happy?
OK. I know. You don’t care about their happiness, you care about their professionalism and productivity. Consider that happy employees are more engaged in their work. Employee engagement may be your most powerful tool to making employees more productive, stay around longer and boosting your business.

 

Employee Engagement = Greater Productivity

Happy employees are more productive than their sad sack compatriots. Professor Arnold Oswald (one of the researchers) reported that “Companies like Google have invested more in employee support and employee satisfaction has risen as a result. For Google, it rose by 37%, they know what they are talking about. Under scientifically controlled conditions, making workers happier really pays off.”

 

Employment Engagement = Customer Satisfaction, Sales and Profits

Kevin Kruse, a Forbes contributor, lists 29 different research studies that support the many benefits of happy employees. “An employee’s discretionary effort results in the Engagement-Profit chain. Because they care more, they are more productive, give better service, and even stay in their jobs longer. All of that leads to happier customers, who buy more and refer more often, which drives sales and profits higher…”
Click here for a list of the research. 

 

How to Build Employee Engagement

You don’t need buckets of money to make employees happy. Of course, that’d be nice. But, there are other, perhaps more important, things you can do to increase employee engagement.

“Bonuses, company perks and paid days off aren’t enough to keep employees happy,” said Pete Pedone, president and founder of home audio/video system design firm Interactive Home. “Showing an employee how much the company appreciates, respects and values them on a personal level is much more gratifying.”

One (relatively) small business I work with seems to be able to keep their small group happy, diligent and productive. How do they do it? They manage and lead. Sounds simple, but it does require a bit of awareness, energy and focus. They’re available for questions. They monitor performance and take corrective action as needed. They instituted ‘free lunch Wednesdays’, take 3 minutes for a ‘dance your way to the weekend’ Fridays, lunch with the boss on their work anniversary, communicate company news and make sure to thank everyone when there’s a big business success. Relatively simple. Relatively inexpensive. Really big rewards for this small business.  While I’ve never heard them mention the words ’employee engagement’, they’ve been able to retain their best employees, maintain a balance between professionalism and fun, earn a reputation for great customer service … and profitably survive in a very competitive market.

Focus – Set clear goals & responsibilities for every employee and for your company.
Communicate – Communicate openly and often. Give them the good news … and the bad. Make sure you keep them connected to your business goals. Face time goes a long way.
Acknowledge – Give your sincere thanks for a job well done. Let people know when anyone on the team goes above and beyond expectations. Celebrate your big business success.
Respect – Earn and give respect consistently and it’ll grow into trust.
Fun – Consider that your employees spend about 40% of their waking hours working and commuting. Making it fun from time to time lifts everyone’s spirits.

 

The Bottom Line

There’s little doubt that employee engagement helps your business … with just a little bit of time, energy and focus. Remember…

“When employees are happy, they are your very best ambassadors.” Jim Sinegal, Costco Co-Founder

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Susan’s efforts enabled us to acquire many high profile customers and increased revenues tremendously.
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We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.