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12 Social Media Marketing Articles You Should Read

DozenEvery now and again I’ll be posting interesting, informational and (sometimes) important articles on Social Media Marketing.  Here are a few for you to read now.  Hopefully, like that dozen eggs, they’ll hatch into something great for you!


1. “5 Reasons To Rework Your Social Media Strategy” via Social Media Hat

If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies.

2. “32 Hot Social Media Software Tools” via Razor Social

Did you know that there are well over 1,000 social media software tools to choose from to help you manage your social media presence?

Check out this list for tools that can make your content creation, sharing an monitoring easier.

 3. “6 Steps to Build a Social Listening Dashboard” via Social Media Examiner

Social media is not about broadcasting your message and ignoring the feedback.  It IS the feedback.  Listening to your social media is a great first step.

By using these scalable social listening tools, you can monitor your industry and social networks in as little as an hour a day. While each tool can work on its own, the real power comes when you integrate them.

 4. “Why Marketers Love Instagram & Pinterest” via Fast Company

Visual baby.  Visual.

With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards using (or planning to use) visual content on more traditional platforms such as Facebook and Twitter. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram.  Marketers are now looking to create original visuals and videos to engage audiences, and there’s no question that marketers need to think about shifting their content strategy that way.

 5. “A Social Media Trip for Groups with Members” via Small Biz Survival

  6. “20 Important LinkedIn Groups for Business” via Small Biz Trends

 7. “The Complete Social Media Cover Photo Guide” via The Social Media Hat

 8. “20 Crowdsourced Twitter Tips for an All-Around Amazing Twitter Experience” via Buffer.com

… Twitter is a constantly evolving, constantly challenging place to experiment, enjoy, and discover, and we all have a unique approach to the way we get things done with our tweets and followers.

 9. “Social Media Marketing Benefit Tips” via Heidi Cohen

Nine clear benefits of social media marketing are listed along with 40 tips on how to achieve those benefits.  No one’s suggesting you use all the tips, but some of them are easy and can have a great impact on your biz.

 10. “Most Engaging Topics on Twitter & Facebook” via Marketing Profs

This is a roundup in itself.  Check out the top engaging videos online, media channels used by small businesses, a linkbaiting tactic for the social good and how to mute those Twitter addicts.

 11. “Rise to the Challenge and Reward of Reaching Senior Citizens on Social” via Sprout Social

Not only does this demographic have a higher net worth than its younger counterpart, but they’re also one of the fastest growing demographics on social networks. There are currently 39 million people aged 65 and older using Facebook, Twitter, and Skype, so why aren’t more marketers leveraging these connections?

 12. “How All the Cool Kids Are Using Social Media to Achieve Business Goals” via Marketing Profs

Every good social media plan starts by focusing on where you want to end up. Your goals dictate the objectives and detailed execution plans to achieve them. Most social plans still center on increasing brand awareness and building business. As it turns out, though, the cool kids are using social for much more.  Social is versatile, like a trusty Swiss army knife. It can serve your marketing and business development goals in many ways.

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