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Marketing To Yourself?

Marketing To Yourself?

Marketing To You

Your marketing is not about you.

Marketing is all about doing things to cultivate customer relationships with your market.

  • It’s not about what you think would be cool.
  • It’s not about what you want to say.
  • It’s not about what you like.

It’s about what your customers and potential customers like … and need … and want. Lose sight of that and you lose all marketing focus. Lose marketing focus and your marketing will be like throwing spaghetti at the wall to see what sticks.

You’re not marketing to you even if you happen to fall into your target market.  Don’t use yourself as the prime example of what your customers want.  You know too much.

You’re entrenched in your business and industry.

You don’t have questions. You (think you) have answers.

You wouldn’t consider a competitors’ offering.

You trust you implicitly.

You’re not marketing to you.


Your customers will consider competitors.

Your customers may not wholeheartedly trust you.

Your customers have questions and concerns and worries that you may not.


Put yourselves in your customers position.

Think from their perspective and not from yours.

Listen to your customers.

Listen to the people who listen to your customers.

Listen to your competitors’ customers.

S-h-h-h-h-h! LISTEN!


Treat your customers like you would want to be treated if you were them.

Respect their knowledge and their lack of knowledge.

Respect their fears, concerns and worries.

Respect their comparisons to competitors.


Stop marketing to yourself. Market to your customers.









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What Are People Saying?

Outspent and with mediocre brand imagery scores, Susan developed a strategic plan that focused on influencers across a broad range of target audiences. This plan maximized the impact of the marketing dollars and resulted in increased brand awareness, retailer placement and sales revenue.

J. RutherfordVice President, Corporate CommunicationsFujifilm Holdings

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.