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Noise or News? Truth & Static in the Digital World.

Noise or News?  Truth & Static in the Digital World.

“They can’t say anything on the internet that isn’t true.”  Most people snickered at the State Farm Commercial that made this statement popular.  Perhaps the funniest (or saddest) thing is that most people seem to struggle with the difference between noise and news.

In the audio world, noise refers to unwanted electrical fluctuations in signals that cause audible, acoustic noise (“static”).  In the world of digital photography, noise is “an undesirable by-product of image capture that adds spurious and extraneous information.  When we think about static in the world of sound, it’s easy to understand how it detracts from the “truth” of the sound.  When a digital image is overrun with noise, we’ll see the specks, discolored splotches and graininess that detract from the “truth” of the image.

In the world of digital messages, social messaging static often drowns out the truth.  The easy, accessible exchange of information on the internet has certainly created a lot of noise.  In my opinion, more noise than news.  The tsunami of tweets, posts, messages and updates that inundate our digital world are often more noise than signal.  The truth may be hidden under layers of static.  But, most people don’t bother searching for it.

Lazy citizens of the social media world don’t think beyond the boundaries of 140 characters.

They ‘talk’ far more than they listen and don’t thirst for underlying truth.  Instead, intriguing bits of non-substantial information become social currency are traded for notoriety.  They clutter the internet and cloud the power of social media.

Social media puts a great deal of power into the hands of ‘the people’.  Those who approach it with a sense of responsibility are those who should be the leaders of the social media world.  These are the folks who have the patience, fortitude and intelligence to tune down the static in pursuit of the truth.  That’s where the real power of social media lies.

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What Are People Saying?

Susan has the keen ability to “know what customers need and want” in product designs and features, then translate these trends into plans for future development.

F. LaSorsaVice President, SalesJ.K. Imaging Company

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