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MARKETING CONSULTANTS

Smart People Know They Don’t Know

Smart People Know They Don’t Know

 

There are three small words that can liberate you from a closed off, redundant world.

Three little words that enable consistent learning.

Three tiny words that engage others. More importantly, they’ll engage experts.

What are those three words? I Don’t Know.

 

Now, I don’t want to start an Abbot & Costello run of ‘Who’s on first?’. Those are actually the words.

“I Don’t Know.” Those words can be the key that unlock Pandora’s Box.

 

Let’s be realistic. No one knows everything. No one knows everything in their field. No one knows every perspective, every insight or every skill. No one. Nowhere. No how. In fact, they don’t know what they don’t know.

 

Bottom line is, the ‘know it all’s’ don’t know it all. And the world should be run by the open-minded, engaging, thoughtful people willing to have that little voice in their head that says….I Don’t Know.

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What Are People Saying?

Outspent and with mediocre brand imagery scores, Susan developed a strategic plan that focused on influencers across a broad range of target audiences. This plan maximized the impact of the marketing dollars and resulted in increased brand awareness, retailer placement and sales revenue.

J. RutherfordVice President, Corporate CommunicationsFujifilm Holdings

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.