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MARKETING CONSULTANTS

Are You Running Your Business Like A Hobby?

Are You Running Your Business Like A Hobby?

Business objectiv

I don’t want everyone to know our marketing objectives. If we don’t accomplish them, everyone will think we failed.

If your objectives scare you, then they’re the wrong objectives. Tweak them…but don’t throw them out! If you’re running a business without objectives, you have a hobby. It might be a very expensive hobby, but it’s not a business. What is a business? According to Wikipedia, it’s  “business, also known as an enterprise or a firm, is an organization involved in the trade of goods, services, or both to consumers.” So, it stands to reason that if you’re trading goods and services without any objectives on revenue or profitability, then you’re running a public service or just playing around with a hobby. Even if you’re running a start-up with a deficit, you still (should) have objectives as to how much or little you’re losing. Every business needs a marketing plan. And that plan has to include objectives. If you think your objectives are too aggressive, then change them! Without objectives, you’re in a boat without oars. Sure you might happen to float to your destination. It’s not likely to happen. Do yourself a favor and set some objectives…and then figure out what you need to do to meet those objectives. Your objectives should

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What Are People Saying?

Working with Susan was an absolute pleasure. She is an astute marketer who had an unerring sense of her brand’s DNA and worked with us to ensure that the programs we created and executed together delivered against our common goals and objectives. As a brand steward and marketing partner she was about the best I have worked with.

-B. GinsbergRainmaker/ Director/ Growth CatalystEmanate

How We Can Help You.

We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.