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MARKETING CONSULTANTS

Solve Problems by Changing the Rules

Solve Problems by Changing the Rules

Having trouble finding a solution?  Maybe you’re trying to solve the wrong problem!  Take a step back and think…re-think…re-think again.  I know it’s not popular to stand back for a minute and think about things before you act.  Reacting is pretty popular.  Thinking before you act… not so much.

If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it.
 A Harvard Business Review article about problem solving began with this great quote from Einstein.  Unfortunately, the article goes on with a detailed list of 16 questions to be answered to define the need, context and  critical success factors for your problem definition.  That’s just over the top for me.  Probably over the top for most.

Now, I’m a big fan of looking before you leap.  And, I do fully support Einstein’s position.  But, the rest of the advice is so involved, most humans won’t bother with it.  So, we proceed to the super-human, Captain Kirk.

One of the smartest approaches to problem solving is from a book by Loud Sugar entitled “7 Simple Steps to Transform Your Small Business Marketing from a 98 Pound Weakling to a Bull in a China Shop”.  The book is free and you can download it from their site.

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You can beat the problem, not with new “solutions” to fit the problem, but by changing the problem to fit you.
 The first of the 7 steps is “Change the Rules”where the authors describe the Kobayashi Maru test challenge faced by Star Trek’s James Kirk.  It was a no-win  scenario that Kirk won.  Obviously, he changed the rules.  He planned in advance and turned the tables.

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Susan is an outstanding marketer: insightful, intuitive, creative and always grounded in business reality.  Susan is a natural at leading a marketing team: she has great strategic and creative judgment, and a clear eye for marketing and business objectives. Last but certainly not least, Susan is a pleasure to work with: she truly leads by example, and is equally a marketing thinker and doer!

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We are marketing consultants based on Long Island, NY. Over the past 20 years, we've built fierce market leaders in a broad range of businesses - from tiny start-ups to global Fortune 500 companies.  Our experience spans multiple industries from consumer electronics to financial services and from food services to photo.  We're looking forward to talking to you to see how we can help take your business to the next level.