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MARKETING CONSULTANTS

The 3 Most Important Words in Life… and They’re Not “I Love You”

The 3 Most Important Words in Life... and They're Not "I Love You"

I Love You Market IncI just read an article from a very reputable digital marketing firm this morning and they advise that direct mail marketing doesn’t work on millennial. The supporting data was tied to a preference for digital music and the apparent assumption that millennials don’t value the touch and feel of a product.  Huh?

 It’s not that I’m a big fan of direct mail, but I’m not convinced that that this organization, tasked with digital marketing, is ever going to be a big fan of direct mail.  So, I went to a website that promotes direct mail.  They propose that there’s great value in using direct mail to drive millennials to digital sources.

Neither argument was particularly persuasive.  And then I remembered #2 on the list of the “3 most important words in life”.  “Consider the source”.  Self-serving, self-preservation is a big thing.  As you’re reviewing the volumes of advice you can receive on any given day….Consider the source.

“Social media will bring you thousands of new customers.” … from a social marketing agency

“PPC advertising will boost your online traffic by 30%.” … from a digital agency

“Our new web design will increase your new clients”….from a web designer

 

Some of this information will be true for some people, some of the time.  But, before you follow any advice….Consider the source.

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