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USA is #1 in Country Brand Ranking

USA is #1 in Country Brand Ranking

worldThe U.S. is the #1 brand on planet earth.  Odd statement, but according to Bloom Consulting who just issued the2012 Country Brand Ranking it is true.  The company implements a unique methodology using variables in order to position the countries based on facts and mathematical algorithms.

I’ve taken a cursory glance at their website to try and figure out how these figures are amassed and analyzed but I’ve not been able to get any great insight.   Data certainly does push the world these days.  Politicians and marketers love to quote numbers.  And much of it is poorly conceived and coarsely analyzed.   I post this study in solidarity with the big and small data out there that is being misquoted and mis-characterized as you read this.

I hope that your reaction will be like mine.  For me, just knowing that Luxembourg wasn’t able to grab out #1 spot will help me sleep much better tonight.

 

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Outspent and with mediocre brand imagery scores, Susan developed a strategic plan that focused on influencers across a broad range of target audiences. This plan maximized the impact of the marketing dollars and resulted in increased brand awareness, retailer placement and sales revenue.

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